You can consider the following when choosing your package:

GOOD START

• You do not have a GMB profile yet
• You have GMB profile but it is not optimized
• You would like to rank a little bit higher on Google Maps
• Customers find you easily on Google Maps but do not select you for business

STEADY GROWTH

• You would like to get more out of your GOOD START package
• You would like to rank higher in online search or maintain that ranking
• You already use an SEO service but would like to have a more specialized service to take care of your GMB profile
• You would like to make sure that your business has a good local search ranking and customer keep selecting you for business

ULTIMATE

• You do not use any SEO strategies
• Your rankings in Local Pack and in local organic search are very low

CLAIMING OR CREATING YOUR GMB LISTING (IF NEEDED)

Your GMB listing may already exist but you may not have full access to all its features because you have not officially registered it with Google (claimed it). As claiming requires your personal verification we will guide you through the process.

If there is no GMB profile of your business then we will help you register it.

In either case your involvement in the process will be kept at just the necessary minimum.

SELECTION/AUDIT OF THE MOST RELEVANT BUSINESS PRIMARY CATEGORY

We will make sure that the most relevant business category is selected. As there could be only one Primary Category, we will consult with you on your main business focus (products/services) to choose the category that would be most beneficial to your ranking. This has a high impact on how your business is found.

ADDITION/AUDIT OF SUPPORTING BUSINESS CATEGORIES

Although Supporting business categories has much less impact than the Primary category, it still helps to rank you higher.

ADDITION OF PHOTOS

It could be interior, exterior, identity, at work or team photos. Also video and 360 tours are possible as well.

ADDITION OF BUSINESS DESCRIPTION

This will provide a quick overview of what your business is about.

PUBLISHING OF OPEN HOURS

It will provide information to customers when your business is open during the week. Also there could be provided information about holidays or other open hours exceptions.

CREATION/AUDIT OF AN INITIAL SET OF QUESTIONS & ANSWERS AND RESPONDING TO PREVIOUS QUESTIONS

Visitors can post questions on the profile; it is always a good practice to keep them addressed. The profile owner can also create their own sets of Questions and Answers; we will help you with that.

PUBLISHING OF KEY PRODUCTS

This is a good opportunity to provide some information about your products with their pricing, this with CTA buttons and visuals.

PUBLISHING OF KEY SERVICES

This is a good opportunity to provide some information about your services with their pricing.

ADDITION OF MENU/APPOINTMENTS LINKS

Depending on the type of business there will be menu/appointments links available that will link directly to your menu page or contact/appointments page.

1 GMB POST

A post could be provided in a form of Offers, What’s new, Events or Updates. Regular postings aids customer engagement.

SELECTION/AUDIT OF RELEVANT ATTRIBUTES

Depending on the industry there are different attributes available such as COVID-19 restrictions and procedures, accessibility options, etc.

SUBMISSION TO DIRECTORIES

We will submit (and keep submitting) your NAP (Name, Address, Phone) to top general, local and niche directories to boost your ranking.

REPORTING

You will receive a full report of the work performed.

WEEKLY CHECK FOR MALICIOUS EDITS (NAME, ADDRESS, PHONE NUMBER, HOURS, PRIMARY CATEGORY, WEBSITE, MAP LOCATION PIN)

In GMB anyone can make edits to your profile. While some edits are well intended, others are done especially to disrupt your business. It is therefore important to check on your profile to make sure all the information is truly representative of your business.

GENERATING, MONITORING AND RESPONDING TO REVIEWS

We will set up a system that will aim at generating more reviews. We will monitor your profile for new reviews and respond to them: to positive ones to facilitate good customer relations, and to negative ones to manage your online reputation (we will always consult with you for your approval).

ADDING NEW PHOTOS MONTHLY

Keeping the photos fresh stimulates customer engagement. Adding a few photos monthly will achieve this goal.

MONITORING QUESTIONS & ANSWERS SECTION AND RESPONDING TO NEW QUESTIONS

We will answer questions posted by customers on your GMB profile. We will always consult with you for your approval.

ADDING NEW PRODUCTS MONTHLY (UP TO 4)

This allows you to showcase your best or featured products. We will consult with you to prepare posts with visuals, description, pricing and CTA links.

ADDING NEW SERVICES MONTHLY (UP TO 4)

This allows you to showcase your best or featured services. We will consult with you to prepare posts with description, pricing and CTA links.

4 GMB POSTS PER MONTH

Posts facilitate customer engagement. We will prepare posts that reflect your most current situation and endeavours. We will consult with you on that.

ADDING NEW ATTRIBUTES (IF NEEDED)

Google keeps adding/changing available attributes. If there is a need like the COVID pandemic, we will select the most relevant attributes to reflect your business situation.

SPAM FIGHTING

We will keep monitoring your competition and make sure that any occurrences of illegal GMB entries are promptly addressed and removed.

SUBMITTING TO 4 ADDITIONAL TOP DIRECTORIES

Businesses with many directory links are ranked higher by Google. Also there is a greater chance of getting some good traffic from those directories. We will keep  manually submitting your business information to relevant top directories.

MONTHLY REPORTING AND INSIGHTS

We will keep you updated about the works we did on your profile, how your profile is performing (with estimated ROI).

ULTIMATE package includes all the features of STEADY GROWTH package plus a powerful SEO unit that gives a great boost to both Local Pack ranking and Local Organic Search ranking.

SEO (on-page and off-page)

• initial analysis
• on-page optimization including website enhancement
• off-page optimization including local search promotion and content marketing

(click here for detailed list of SEO actions)

STEADY GROWTH package makes sure that your GMB profile stays relevant and engaging. It makes sure that the business has a great chance to be found and then to be actually selected by the potential customer. It is providing such “to be found” (ranking) boost features as review generation and management, spam fighting and directory submission. The “to be selected” features include review generation and management, photos management, posts management, products/services management and Q&A management.

ULTIMATE package provides all the features of STEADY GROWTH package and it adds a powerful SEO service that gives a boost to both your local organic search ranking and ranking of your GMB profile on Google Maps. It is the most complete GMB ranking service.

Anything can be done, it is just a matter of investment of time and energy into obtaining the know-how, keeping up with Google’s changing guidelines and new features, and actually doing all the checking, monitoring, tweaking, writing and submitting.

Our experts will be doing all of that for you, making sure that your business stays at the top of the search results and help you get more traffic, leads and sales.

In short: YES, YOU DEFINITELY DO!

Nowadays business’s GMB profile and its website serve 2 distinct purposes, and the first comes before the other:

• GMB profile allows quick gauging of the business’s suitability for further investigation or actions.
• Website provides an opportunity for more-in-depth investigation of the business and its products/services.

If you cannot be gauged and compared, you do not even have a chance to get selected for further actions or in-depth investigation.

Google has made GMB listings a star of local search; it is now the storefront of your online presence.

Being prominently displayed at the top of the local search results page, GMB profiles are the perfect tool for customers to quickly gauge businesses for suitability of their products/services, reputation and the ease of access (the distance from you). 

GMB listing is also a convenient gateway for further actions once a business is selected as worthwhile of their time and money. Searchers can visit the website for more detailed information, get map directions, call, request a quote, book an appointment, see the menu or order online.

Even well SEO-optimized websites have to compete for their first page spots with well known directories, news outlets and ads. As a result only 3-4 first page positions can be taken by businesses’ websites, usually at the bottom of the page.

If you want to increase your chances to get selected by customers in their search of the product/service that fits their needs best, you better have a well optimized GMB listing.

We currently serve only the Canadian market.

The report will provide details on our work performed on your GMB profile as well actions taken on the profile by searchers:

Our work:

• Reviews and our responses
• Citation submissions
• GMB posts published
• Photos added
• Products/Services added
• Questions answered
• Spams addressed

Actions taken by searchers:

• Phone calls
• Website visits
• Directions requests
• Views on maps
• Photo views
• Posts views

Insights:

• We will provide explanation on what this information mean
• We will show you how it impacts your revenue
• If required we will schedule a consultation  meeting for more in-depth explanation

1. We will assign an Account Manager that will be responsible for making sure that all the work on your GMB profile is done and performs at its best. 
2. We will analyze your website and your current GMB profile and gather all the preliminary information.
3. We will  meet with you to review our findings. 
4. We will prepare a detailed GMB optimization and maintenance plan and start implementing it.