Tycmedia

Get more customers with
GOOGLE MY BUSINESS (GMB)

Discover the full potential of an optimized and nurtured GMB listing that will

  get you MORE LEADS  and

  TURN SEARCHERS INTO CUSTOMERS

Sign up to our GMB service

We will prepare a GMB strategy tailored to your business

We will start implementing the strategy to drive more business with well optimized and managed GMB

97% of people now use online media to shop locally 

BIA/Kelsey and ConStat

Is Your Business NOT Ranking in Local Search?

  • Frustrated with not showing in the top of local search results?
  • Don’t have an optimized GMB listing?
  • Don’t know how to get more reviews?

70% of consumers will go to a physical store if they find search result information relevant to their search results

Chatmeter.com

Get More Business From Google

  • Get more phone calls, website visits, store visits, bookings, orders  and sales
  • Boost your presence on Google
  • Strengthen your local ranking

Who Is This Service For?

  • Locksmiths 
  • Repairs 
  • Legal 
  • Storage and removals
  • Tradesmen 
  •  Marketing / PR 
  •  Accountants 
  • Financial services
  • Photographers 
  • Plumbing
  •  HVAC
  • Local stores
  • Hotels
  • Restaurants 
  • Car dealerships
  • Bars
  • Health and Fitness
  • Tourism and Entertainment
  • Automotive 
  • Hair and beauty
  • Senior living
  • Pet services
  • Medical
  • Any locally operated business

74% of in-store shoppers before going to the store to shop searched for the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information

Google/Ipsos

GMB FEATURES AND TOOLS
effectively promote, inform and direct

… to drive traffic, engagement and sales 

Website

Directs customers to your www site.

Directions

Shows the fastest route to your location on Google Maps.

Save

Customers can save your location on their maps.

Call

Allows customers to easily call you.

Reviews*

Star rating and number of reviews.

* CRAFTED TOGETHER WITH YOU

Distance

Approximate distance from the searcher to your location.

Address

Address of your location.

Hours of Operation

Give your customers precise information on your opening hours.

Services*

List the services you provide.

* CRAFTED TOGETHER WITH YOU

Products*

List the products you would like to showcase.

* CRAFTED TOGETHER WITH YOU

Menus

A place for links to all your menus.

Appointments

Booking systems links are displayed here.

Offers*

For your discounts, coupons and specials.

* CRAFTED TOGETHER WITH YOU

What's New*

Promote your new menu items, products, improvements etc.

* CRAFTED TOGETHER WITH YOU

Events*

Designed specifically to craft engaging location events.

* CRAFTED TOGETHER WITH YOU

Updates*

Get customers informed about the latest changes in your menus, ordering, appointments etc.

* CRAFTED TOGETHER WITH YOU

CTA Buttons

Boost engagement with Call To Action buttons:
- Learn More
- Book
- Sign Up
- Order Online
- Buy
- Get Offer

Photos*

Showcase your location and products.

* SUPPLIED BY YOU

Videos*

Enhance customers engagement with short videos.

* SUPPLIED BY YOU

Street View*

Give a more immersive experience with 360° views of your exterior and interior.

* SUPPLIED BY YOU

Description*

Tell your customers what your business is all about.

* CRAFTED TOGETHER WITH YOU

Popular times

A graph that shows how busy the place can be during the day.

Questions & Answers*

A place where you can answer questions posted by your customers.

* CRAFTED TOGETHER WITH YOU

Social Share

Enables sharing of your posts.

93% of consumers say that ONLINE REVIEWS influenced their purchase decisions 

Qualtrics, Online reviews statistics to know in 2021

Collect More REVIEWS, Manage Your Reputation, Rank Higher, Increase Sales

Easily collect Google reviews. Showcase the best, manage the bad.

In our reputation management we will:

  • set up a process to generate more reviews
  • provide review alerts
  • respond to reviews
  • manage negative reviews
  • showcase the best reviews on your www pages

82% of shoppers won’t choose a retailer with less than 3 stars

Synup.com

Our Google My Business Management Service

Eliminate frustration. Save time. Get more results.

Creation

We will create/claim your Google My Business listing and assist you through the verification process.

Optimization

We will make sure that all aspects your profile are up to specs and optimized to rank higher and is driving engagement.

Monitoring

We will continually monitor your profile for harmful edits.

Reviews

We will continually monitor your reviews and managing the negative ones. We will also help you with generating new reviews.

Photos

We will add new photos weekly to drive engagement.

Posting

We will create GMB posts to promote your business and drive engagement.

Spam Fighting

We will make sure other companies are not gaining unfair advantage by illegal GMB profile entries.

Q&A

We will respond to new questions and manage your own Q&A entries.

Directories

We will submit your business information to relevant directories to boost your ranking and generate more traffic.

SEO

Your website's Search Engine Optimization (SEO) for ultimate ranking in local search and in local organic search. (more)

Reporting

We will send you a monthly detailed report on our work, your GMB standing and a ROI estimate.

Dashboard

You will be able to monitor your GMB performance and reviews on a live dashboard.

Pricing

GMB Optimization -
Good Start

$

first month

GMB Management -
Steady Growth

$

monthly*

GMB Management -
Ultimate

$

monthly*

Google My Business signals are the #1 local ranking factor

Whitespark, The 2020 Local Search Ranking Factors Survey

Frequently Asked Questions

You can consider the following when choosing your package:

GOOD START

  • You do not have a GMB profile yet
  • You have GMB profile but it is not optimized
  • You would like to rank a little bit higher on Google Maps
  • Customers find you easily on Google Maps but do not select you for business

STEADY GROWTH

  • You would like to get more out of your GOOD START package
  • You would like to rank higher in online search or maintain that ranking
  • You already use an SEO service but would like to have a more specialized service to take care of your GMB profile
  • You would like to make sure that your business has a good local search ranking and customer keep selecting you for business

ULTIMATE

  • You do not use any SEO strategies
  • Your rankings in Local Pack and in local organic search are very low

CLAIMING OR CREATING YOUR GMB LISTING (IF NEEDED)

Your GMB listing may already exist but you may not have full access to all its features because you have not officially registered it with Google (claimed it). As claiming requires your personal verification we will guide you through the process.

If there is no GMB profile of your business then we will help you register it.

In either case your involvement in the process will be kept at just the necessary minimum.

SELECTION/AUDIT OF THE MOST RELEVANT BUSINESS PRIMARY CATEGORY

We will make sure that the most relevant business category is selected. As there could be only one Primary Category, we will consult with you on your main business focus (products/services) to choose the category that would be most beneficial to your ranking. This has a high impact on how your business is found.

ADDITION/AUDIT OF SUPPORTING BUSINESS CATEGORIES

Although Supporting business categories has much less impact than the Primary category, it still helps to rank you higher.

ADDITION OF PHOTOS

It could be interior, exterior, identity, at work or team photos. Also video and 360 tours are possible as well.

ADDITION OF BUSINESS DESCRIPTION

This will provide a quick overview of what your business is about.

PUBLISHING OF OPEN HOURS

It will provide information to customers when your business is open during the week. Also there could be provided information about holidays or other open hours exceptions.

CREATION/AUDIT OF AN INITIAL SET OF QUESTIONS & ANSWERS AND RESPONDING TO PREVIOUS QUESTIONS

Visitors can post questions on the profile; it is always a good practice to keep them addressed. The profile owner can also create their own sets of Questions and Answers; we will help you with that.

PUBLISHING OF KEY PRODUCTS

This is a good opportunity to provide some information about your products with their pricing, this with CTA buttons and visuals.

PUBLISHING OF KEY SERVICES

This is a good opportunity to provide some information about your services with their pricing.

ADDITION OF MENU/APPOINTMENTS LINKS

Depending on the type of business there will be menu/appointments links available that will link directly to your menu page or contact/appointments page.

1 GMB POST

A post could be provided in a form of Offers, What’s new, Events or Updates. Regular postings aids customer engagement.

SELECTION/AUDIT OF RELEVANT ATTRIBUTES

Depending on the industry there are different attributes available such as COVID-19 restrictions and procedures, accessibility options, etc.

SUBMISSION TO DIRECTORIES

We will submit (and keep submitting) your NAP (Name, Address, Phone) to top general, local and niche directories to boost your ranking.

REPORTING

You will receive a full report of the work performed.

WEEKLY CHECK FOR MALICIOUS EDITS (NAME, ADDRESS, PHONE NUMBER, HOURS, PRIMARY CATEGORY, WEBSITE, MAP LOCATION PIN)

In GMB anyone can make edits to your profile. While some edits are well intended, others are done especially to disrupt your business. It is therefore important to check on your profile to make sure all the information is truly representative of your business.

 

GENERATING, MONITORING AND RESPONDING TO REVIEWS

We will set up a system that will aim at generating more reviews. We will monitor your profile for new reviews and respond to them: to positive ones to facilitate good customer relations, and to negative ones to manage your online reputation (we will always consult with you for your approval).

 

ADDING NEW PHOTOS MONTHLY

Keeping the photos fresh stimulates customer engagement. Adding a few photos monthly will achieve this goal.

 

MONITORING QUESTIONS & ANSWERS SECTION AND RESPONDING TO NEW QUESTIONS

We will answer questions posted by customers on your GMB profile. We will always consult with you for your approval.

 

ADDING NEW PRODUCTS MONTHLY (UP TO 4)

This allows you to showcase your best or featured products. We will consult with you to prepare posts with visuals, description, pricing and CTA links.

 

ADDING NEW SERVICES MONTHLY (UP TO 4)

This allows you to showcase your best or featured services. We will consult with you to prepare posts with description, pricing and CTA links.

 

4 GMB POSTS PER MONTH

Posts facilitate customer engagement. We will prepare posts that reflect your most current situation and endeavours. We will consult with you on that.

 

ADDING NEW ATTRIBUTES (IF NEEDED)

Google keeps adding/changing available attributes. If there is a need like the COVID pandemic, we will select the most relevant attributes to reflect your business situation.

 

SPAM FIGHTING

We will keep monitoring your competition and make sure that any occurrences of illegal GMB entries are promptly addressed and removed.

 

SUBMITTING TO 4 ADDITIONAL TOP DIRECTORIES

Businesses with many directory links are ranked higher by Google. Also there is a greater chance of getting some good traffic from those directories. We will keep  manually submitting your business information to relevant top directories.

 

MONTHLY REPORTING AND INSIGHTS

We will keep you updated about the works we did on your profile, how your profile is performing (with estimated ROI).

 

ULTIMATE package includes all the features of STEADY GROWTH package plus a powerful SEO unit that gives a great boost to both Local Pack ranking and Local Organic Search ranking.

SEO (on-page and off-page)

  • initial analysis
  • on-page optimization including website enhancement
  • off-page optimization including local search promotion and content marketing

(click here for detailed list of SEO actions)

STEADY GROWTH package makes sure that your GMB profile stays relevant and engaging. It makes sure that the business has a great chance to be found and then to be actually selected by the potential customer. It is providing such “to be found” (ranking) boost features as review generation and management, spam fighting and directory submission. The “to be selected” features include review generation and management, photos management, posts management, products/services management and Q&A management.

ULTIMATE package provides all the features of STEADY GROWTH package and it adds a powerful SEO service that gives a boost to both your local organic search ranking and ranking of your GMB profile on Google Maps. It is the most complete GMB ranking service.

Anything can be done, it is just a matter of investment of time and energy into obtaining the know-how, keeping up with Google’s changing guidelines and new features, and actually doing all the checking, monitoring, tweaking, writing and submitting.

Our experts will be doing all of that for you, making sure that your business stays at the top of the search results and help you get more traffic, leads and sales.

In short: YES, YOU DEFINITELY DO!

Nowadays business’s GMB profile and its website serve 2 distinct purposes, and the first comes before the other:

  • GMB profile allows quick gauging of the business’s suitability for further investigation or actions.
  • Website provides an opportunity for more-in-depth investigation of the business and its products/services.

If you cannot be gauged and compared, you do not even have a chance to get selected for further actions or in-depth investigation.

Google has made GMB listings a star of local search; it is now the storefront of your online presence.

Being prominently displayed at the top of the local search results page, GMB profiles are the perfect tool for customers to quickly gauge businesses for suitability of their products/services, reputation and the ease of access (the distance from you). 

GMB listing is also a convenient gateway for further actions once a business is selected as worthwhile of their time and money. Searchers can visit the website for more detailed information, get map directions, call, request a quote, book an appointment, see the menu or order online.

Even well SEO-optimized websites have to compete for their first page spots with well known directories, news outlets and ads. As a result only 3-4 first page positions can be taken by businesses’ websites, usually at the bottom of the page.

If you want to increase your chances to get selected by customers in their search of the product/service that fits their needs best, you better have a well optimized GMB listing.

We currently serve only the Canadian market.

The report will provide details on our work performed on your GMB profile as well actions taken on the profile by searchers:

Our work:

  • Reviews and our responses
  • Citation submissions
  • GMB posts published
  • Photos added
  • Products/Services added
  • Questions answered
  • Spams addressed

Actions taken by searchers:

  • Phone calls
  • Website visits
  • Directions requests
  • Views on maps
  • Photo views
  • Posts views

Insights:

  • We will provide explanation on what this information mean
  • We will show you how it impacts your revenue
  • If required we will schedule a consultation  meeting for more in-depth explanation
  1. We will assign an Account Manager that will be responsible for making sure that all the work on your GMB profile is done and performs at its best. 
  2. We will analyze your website and your current GMB profile and gather all the preliminary information.
  3. We will  meet with you to review our findings. 
  4. We will prepare a detailed GMB optimization and maintenance plan and start implementing it.

We will be able to provide you with a monetary estimate that will reflect our efforts to keep your GMB at the top of search results, with engaging content,  up-to-date information and high star ranking. Our formula takes into consideration the number of actions taken by your GMB visitors, probability of conversion of those actions, and an estimated lifetime value of each customer.

Yes, it does.

The following are the most important factors taken into consideration in ranking your website in local search:

  1. On-page (32%)
  2. Links (31%)
  3. Behavioral (10%)
  4. Google My Business (7%
  5. Personalization (7%)
  6. Citations (6%)
  7. Reviews (6%)

You can cancel it any time. Just send us an email or call us. Please remember though, that the services are provided on a monthly basis.

Unsubscribe me

We will stop providing you with our ongoing services. 

However, your profile will retain all the optimization changes implemented thus far.